Privacy Policy

This Privacy Policy describes the information, including personally identifiable information, Rush Creek Wines, 2576748 Ontario Inc., and (collectively herein as "RCW"), collects when you sign up for, use, access or otherwise interact with any RCW application, product, service, or website (collectively, “Services”), how we use and share that information, and your options. This policy applies to you, including visitors, users, and to winery clients (collectively, “Clients”), unless specified otherwise herein. It applies to all information we collect through our Services, even if you have not signed up for a RCW account. This policy does not, however, describe the practices of third parties that may collect information from you when you interact with them, including Clients that use RCW to accept payment for goods or services. We encourage you to ask them about their privacy practices before providing any information to them. To the extent any portions of the following policy are inconsistent with applicable law or regulations, or to the extent you provide your express consent for uses not specifically described herein, then such laws or regulations, or your express consent, will govern RCW’s use of your information.

Information We Collect

Information You Provide

We collect information you provide, such as when you sign up for a RCW account, in the course of a transaction, or merely when you access our applications, websites, documentation, or Services. We may collect, but are not limited to collecting, the following basic user information such as:

  • your name

  • email address

  • mailing address

  • phone number

  • birth date

  • personal interests or preferences

  • purchases or use of our Client’s products or services

RCW may collect financial information from or about you, including bank account and payment card numbers and expiration dates; and other historical, contact, and demographic information relevant to responding to your inquiries and providing services to you, our Clients, or third parties with whom we do business. RCW’s policy is not to request or collect especially sensitive personally identifiable information, such as religious preferences, racial or ethnic background or other similar forms of data.

We also collect information when Client’s upload or send information to or through the Services about their products and services (including inventory, pricing and other data), or when you participate in contests or promotions offered by RCW or our partners, respond to our surveys, or otherwise communicate with us.

Other Information Collected

Cookies, and log files use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files that are stored on your hard drive or in device memory by a website. Among other things, cookies support the integrity of our registration process, retain your preferences and account settings, and help evaluate and compile aggregated statistics about user activity. Similar to most standard website servers, our Services use log files. This includes IP addresses, browser type, internet service provider (“ISP”), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track users’ movement and gather demographic information for aggregate use. IP addresses are not linked to personally identifiable sites. We use analytical tools to gather data such as Google Analytics.

Third-Party Advertising and Analytics

We may allow third party services to serve emails or advertisements in connection with our Services and to provide us with analytical services. These third parties may use cookies, web hooks, and other technologies to collect information, such as your IP addresses, identifiers associated with your mobile device or applications on the device, the browsers you use to visit our Services, pages viewed, time spent on pages, links clicked, and conversion data information. This information may be used by RCW to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your usage. We have no access or control over cookies or other features that third parties may use. This policy does not apply to, and we are not responsible for, third-party cookies, or other tracking technologies and we encourage you to check the privacy policies of these third parties to learn more about their specific privacy practices.

Use Of Information

We may use personal information about you as follows:

  • We use information about you to provide, maintain, and improve our Services and to deliver the information and support you request, including receipts, technical notices, security alerts, support and administrative messages;

  • We also use information about you to personalize the Services, or to fulfill our obligations to you pursuant to any contracts or agreements that you may enter into with RCW, or in connection with any of our programs, events or promotions in which you register or participate. We may use your information to establish and activate your account, to provide assistance or support with respect to your use of our Services, to troubleshoot problems and to resolve disputes that may arise. For example, when you sign up for a RCW account, we may associate certain information with your new account, such as information about other accounts you have or had with RCW and prior transactions you made through the RCW Services;

  • We receive personally identifiable information from our Clients, who require we use your information so that they may fulfill their contractual obligations to you. This may include processing orders that you place with our Clients, sending you emails regarding your accounts and orders with our Clients, and giving you update and announcements you have authorized our Clients to provide to you. This information may include: contact information such as name and shipping address; financial information such as credit card number, expiration date, billing address, and billing phone number. This information is used for billing purposes to verify that the customer is of legal age, and to fill customer’s orders. It is our policy to use your personally identifiable information consistent with the terms of the privacy policy of our Client who provided your information to us, but RCW relies on the representations of our Clients that they have received all proper consents to provide us your information and to use it in the manner in which they instruct us;

  • We may use the content within your database to populate orders across any Client in RCW, however, this will only happen if a credit card is used in a transaction and that same credit card has been used in other transactions across all RCW Clients;

  • We may use information we collect to send you news and information about our Services and to communicate with you about products, services, contests, promotions, incentives, and rewards offered by us and select partners, including Clients;

  • We may use information about you to track and analyze trends and usage in connection with our Services; to improve content, advertising or Services, to process and deliver contest and promotion entries and rewards; to protect our rights or property; to verify your identity; to investigate and prevent fraud or other illegal activities; and for any other purpose disclosed to you in connection with our Services;

  • We may, or we may use third-party service providers to, process and store personal information in Canada and other countries;

Sharing Of Information

We may use personal information about you as follows:

  • With our Clients on whose behalf you submit your information to us, or who originally submitted your information to us;

  • With our Clients with whom we use the content within your database to populate orders across any Client in RCW;

  • With third parties that provide information processing services to us, that maintain and improve our Services, including service providers who access information about you to perform services on our behalf (e.g., fraud prevention and verification services), and including financial institutions, processors, payment card associations, and other entities that are part of the payment or transfer process;

  • In response to a request by law enforcement or other governmental entity or court order or subpoena; if under a legal obligation to do so, to protect the integrity of our company if we believe that a user has committed unlawful or otherwise harmful acts; to protect our interest in connection with a legal proceeding; in emergency situation to protect health or safety; if we believe such disclosure is in your vital interest; or if we obtained your information from public sources;

  • In connection with any merger or consolidation with, or sale of substantially all of Rush Creek Wines, or it's parent company 2576748 Ontario Inc.'s assets to, an affiliated entity or a third party, in which case such other entity will be informed of its obligations with respect to your information under this Privacy Policy;

  • If we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request; to enforce applicable agreements or policies; to protect the security or integrity of our Services; and to protect us, our Sellers, end users, or the public from harm or illegal activities; and with your consent.


RCW takes appropriate and commercially reasonable measures, including administrative, technical, and physical safeguards, to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. RCW is PCI compliant. We will make all commercially reasonable efforts to keep the website secure from third party interference, including but not limited to unauthorized third party amendment of the website or third party access to any data not intended to be publicly available via the website. However, no transmission of data over the internet is guaranteed to be completely secure, and RCW cannot guarantee the security of any information you provide to us. Therefore, although we use industry standard practices to protect your privacy, RCW does not promise or guarantee, and you should not expect, that your personally identifiable information or communications with us will always remain private. We will notify you immediately if any such third party interference occurs.


RCW's Services are not directed toward individuals under nineteen (19) years of age (“minors”), nor do we knowingly collect information from or advertise to minors.


Please contact us with any questions or concerns regarding our policy:

Rush Creek Wines

48995 Jamestown Line Aylmer, ON N5H 2R2 Canada

(519) 773-5432